Search Engine Optimization


WE GOT YOU!Content Column is the top SEO agency your business has been waiting for. Every member of our team is comprehensively trained in the latest SEO industry trends.We understand that SEO involves link building, site health, and keyword strategy. So having our team on your side means our optimizations will be cohesive, tailored to meet the needs of your website, and very robust.WHAT WE’LL DO FOR YOUThe mention of anything tech scares a lot of people. Not to worry, that is why we are here. The Content Column team will totally take care of the tech side of your website and equally revamp your on-page content and site user experience.Keyword ResearchContent Column will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types

  • Focus Keyword: the core keyword chosen for each page.
  • Primary Keywords: the set of keywords that will appear in most of the descriptions and within the content.
  • Long-tail Keywords: these are the keywords that will only appear within the content of the website.

On-Page SEO ServicesThis is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. According to the keyword strategy and whether for Domestic or Local SEO, or agency experts will advise which pages of your website need to be updated. We ensure that the search engines understand the focus keywords for each page.Not only that, we map out all URLs that need to be updated and/ or added to the strategy, including current and recommended meta titles, meta descriptions, alt tags, and h1 tags. Ideally, each page should contain unique title tags and content. Using title tags correctly can help Google rank your website better. For example, h1 headings define a page’s topic for both users and search engines. If a tag is empty or missing, search engines may rank your page lower than they would otherwise.Meta descriptions can be seen on Google’s SERPs (Search Engine Results Pages). These describe to users what each of your website pages is about. With meta descriptions, it’s important to highlight relevant keywords. Your message should be clear and contain a call to action as well. After we implement on-page SEO, we will analyze keyword performance to determine which pages and keywords will need a boost.Once completed, we will re-evaluate your on-page SEO every month and resolve any issues found within audits so that your optimization is always up to date with Google’s latest algorithm changes.Off-Page SEO Services

This refers to optimization techniques that occur outside of your website and is part of the SEO digital marketing strategy as a whole. In this process, our SEO agency will research keywords that are best suited for your services and produce content with these keywords. This content will have links that direct traffic to your website. This results in higher conversions.One of the most well-known off-page SEO techniques is building links through brand partnerships. In this process, we identify companion websites that can enhance your campaign.This includes:

  • Niche-specific blogs and content curators
  • Relevant news websites
  • Trade publications
  • Forums and online communities
  • Professional associations

Depending on the requests from certain publishers, we customize links for each client based on their industry. Once these high-quality links have been secured, we ensure that links are indexed and registered by search engines. Additionally, we will monitor the performance of the page in terms of keywords.

Full Technical AuditOur SEO agency specialists will fix all technical aspects regarding your website to be compliant with all major search engines. Audits are set up via internal programs and by manually navigating through the website. Content Column will list issues that need to be addressed, such as duplicate content, crawl errors, and more.As part of your Search Engine Optimization package, we ensure that your website is mobile-friendly and accessible on all formats of desktops, laptops, tablets, and smartphones. We improve website loading speed by cleaning up any JavaScript and CSS issues. Additionally, Content Column will discover any potential back links that have broken – or links that negatively impact your performance on search engines. These links can be disavowed, or unlinked, from your website.


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